If you’re not actively marketing your business online in 2018, then you’re leaving money on the table.
But here’s the problem: online marketing can seem quite daunting and complicated. This can deter even the most focused of entrepreneurs from ever implementing an online marketing plan.
That’s why the goal of this article is to dissect internet marketing into its most basic strategies. altijdgeil Then simplify those strategies for the business owner or marketer who hasn’t quite wrapped his or her head around them yet.
I tried only to include “timeless” strategies (i.e. strategies that work and will likely continue to work in the future) so you don’t waste your time learning about little hacks that will quickly die off.
You’ll also notice that there are seven overarching strategies. Then below each strategy, there are various tactics related to that strategy.
Content is the backbone of the internet. If you think about it, nearly everything you view online is content (e.g. videos, articles, blog posts, infographics, etc.) of some kind.
Here’s Google’s definition of content marketing:
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content marketing is arguably one of the most important internet marketing strategies because, without it, many other strategies wouldn’t exist (or wouldn’t be effective).
Here are two primary reasons why content—and marketing that content—is beneficial for nearly all businesses:
Content educates potential customers about your product or service. Why would someone pay you for something if they don’t know what they are purchasing? This is the void content fills.
Content provides an opportunity for you or your business to be a thought leader in your industry. Being a thought leader results in excellent brand exposure and can open up many doors in your specific space.
Below you will find quick summaries of the major content marketing tactics and then links to resources for further reading.
Having an industry blog and company newsletter can be very helpful in connecting with current and potential customers.
The Ahrefs Blog is an example of an industry-specific blog, the ultimate aim of which is to entice visitors into purchasing (or at least trying) the Ahrefs’ software suite. We do this by showing how helpful it is for marketers.
The Ahrefs Product Blog is an example of a blog that covers company and product specific news aimed at informing and communicating with current customers.
Ahrefs Product Blog
17 Blogging Tips For Beginners (That Actually Work)
How to Write a Blog Post in 9 Steps (That People Actually Want to Read)
How to Outsource Your Content to Freelance Writers (4 Steps)
2. “Linkbait” creation (and promotion)
‘Linkbait’ is content that’s specifically formulated to attract links. It’s something so cool, valuable and unique that (given the opportunity) any industry blogger/influencer would be hard-pressed not to link to it. These links then help to improve the site’s rankings in search engines.
Joshua Hardwick, Head of Content ahrefs.com
It can be pretty much any form of content (e.g. video, infographic, blog post, long-form guide, SlideShare, etc.), but, as mentioned above, the primary aim is always to attract backlinks.
Why? Because attracting inbound links will:
Drive referral traffic to your website (from the linking site).
Help improve rankings. This, in turn, will lead to more traffic to your website via organic search.
An example of a linkable asset on the Ahrefs blog is our post on How Long It Takes To Rank In Google.
Look how many backlinks this post generated!
Ahrefs Linkable Asset That Generate Over 1000 Backlinks
How to Create Linkable Assets Without the Content Commitment
Deconstructing Linkbait: How to Create Content That Attracts Backlinks
The Visual Format You Should be Using for Link Building (No, It’s NOT Infographics)
How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)
Creating Content That Generates Links Like Crazy
3. Guest posting
Guest blogging (or posting) is the act of publishing content on another website.
Here are a few reasons why you should guest post:
It can drive referral traffic to your site;
You can link from the guest post to a relevant piece of content on your site;
Guest posting can help you build relationships in your niche or industry;
Excellent brand exposure (if you pick the right sites).
An In-Depth Look At Guest Blogging
The Definitive Guide to Guest Blogging
The Ultimate Guide To Guest Blogging
4. Video creation (and marketing)
Using video to promote and market your business online is super powerful. Don’t believe me? Check out these video marketing statistics.
You should also take a peek at the Ahrefs YouTube Channel. You wouldn’t expect a video covering SEO audits to do over half a million views, but this is actually our most popular video on YouTube…
Ahrefs YouTube Channel Sorted By View Count
Video Marketing: The Complete Guide
The Distilled Guide To Online Video Marketing
A Video Marketing Guide For Creating Epic Content
5. Hosting webinars
Webinars are basically online mini-courses.
They can be great forms of content, especially if you are selling a digital product.
The Step-By-Step Guide To Creating A Webinar That Sells
Webinar Marketing 101
6. Content syndication
Content syndication is when a piece of web-based content is republished (i.e. syndicated) by another website. Content syndication can be an excellent source of referral traffic.
4 Super-Effective Content Syndication Strategies
What Is Content Syndication and How Do I Get Started?
Content Syndication: More Than A Traffic Boost
Content doesn’t need to be visual to be effective. Podcasting is an audible form of content that is excellent for brand building and growing an audience.
There are two major strategies when it comes to podcasting:
Start your own podcast;
Appear on someone else’s podcast.
Both strategies can be very effective at marketing your business online and building relevant industry relationships.
How To Podcast: The Ultimate Guide To Podcasting
How To Start A Successful Podcast
The Ultimate Guide To Pitching Podcasts
How To Get Interview On Top Podcasts In Your Industry
12 Best Podcasts to Master SEO and Stay Tuned