Ripple Marketing by David Skultety is a concise and up-to-date book on everything that network marketing offers the aspiring entrepreneur who wants to work part-time to earn a few extra dollars, have a home-based business, or go all the way to create a full-time, lifelong, and fulfilling business career.
We’ve all heard bad things about network marketing, but despite those stories, the truth is that it works for many, many people, and it works because people make the effort to make it work. David Skultety himself has led two different network marketing teams, taking them from 1 to 100,000 in membership, so if anyone knows about the benefits and the woes of network marketing, it’s him, and in this new book, he reveals how people can use network marketing to their advantage, avoid its pitfalls, and reap its rewards.
The book begins with a foreword by David Litt, a network marketing corporate executive, who states “There are people in my life who have lots of money and very little time. There are people in my life who have lots of time and very little money. But the only people in my life who have lots of money and lots of time are my friends who are network marketing professionals like David [Skultety].”
David Skultety then takes over and walks readers through the entire process of finding the right network marketing company for them, how to build up their network by finding other people to join them, and how to help the people below them as they build their networks so those people can succeed and still benefit the people above them; after all, network marketing is about far more than sales-it’s about creating residual income based on other people’s efforts. As David Litt says, as a result, “ultimately this book is a blueprint for long-term financial freedom.”
David Skultety impressed me from the first page, and I quickly understood why his friends call him a “networker’s networker.” He has always had an entrepreneurial mindset, as he tells us through stories about how when he was twelve, he had a coffee and lemonade stand at a gas station during the 1979 oil embargo when cars were lined up there. In the sixth grade, he was making $20 a day selling candy to classmates so he could buy a moped. He’s always been involved in